#Window displays how to#

Shadowbox – where box displays are used to showcase smaller items such as accessories or jewellery.Īrcade – typically pre-determined spaces with an area either side of the door. Consisting of partial screens or graphic displays that cover the majority, but not all of the window.Ĭorner displays – created for the corner of stores, where wrap-around options are taking into consideration.Įlevated – used in cosmetic and jewellery stores primarily, products are displayed at a level that catches the eye. Semi-closed – this type of display helps to create a mix of openness with a little bit of secrecy. Island – mainly found in large department stores, island window displays are found in central locations within stores where ultimately there is space to fill. Open – where a retailer has a window display but an open back, providing further insight and a look into the rest of the store.Ĭlosed – a window display, in this case, is set against a solid background, and customers will not be able to see past it into the store. The main types of aluminium shop front displays include: Window Display TypesĮvery retail business in Leeds is different, so every window display and style will be different. You can choose from individual spotlights, full-length illumination, or ambient lighting around set displays. Lighting can help products to look better and showcase more. Lighting is a big feature in window displays, and it’s essential to get this right. People engage with stories and themes if they can relate to them, so keep your story relevant and interesting. Brands use storytelling a lot, and as your window display is part of your overall marketing strategy, it should also communicate the same story as other communications. Think about your messaging as well as the time of year. Showcasing your brand, personality, wow, and feel-good factor.

Look to engage and captivate your audience with a memorable display. Especially as a cluttered shopfront can often present itself as a bit chaotic and off-putting to customers.Ĭreate a theme.

Yes, it may be tempting to show the world every single product you have to offer but trust us less is more. Clichés aren’t quirky or a “sure thing,” but rather, it shows a lack of imagination and thought in your display.ĭon’t over clutter. Your window display should have a purpose, and it should be designed and targeted for the people you want to entice into the store. Often eye level is found to be the most effective for product placement, where you can consistently grab people’s attention as they stroll by. Make sure you position key products correctly, opting for the right type of window display for you.

#Window displays how to#

How to create a good window display design